PPC management services for Google Ads and Meta Ads
We plan, launch and manage paid campaigns in accounts you own, with tracking set up properly first, so every decision about your budget is based on real conversion data.
ZedBlu offers PPC management services for businesses that want paid search and social to be accountable. We plan, build and run campaigns on Google Ads, including Search, Shopping, Performance Max and YouTube, and on Meta for Facebook and Instagram, with LinkedIn and Microsoft Ads where your audience is there.
Good campaigns start with good measurement. Before spending on media, we make sure conversions are tracked correctly across your website, forms, calls and CRM, so bidding works toward real leads and sales rather than clicks.
You stay in control. Ad accounts, pixels and data are created in your name, you set the budget and pay the platforms directly, and you approve offers, creative and landing pages. We cannot promise a specific return, because results also depend on your product, pricing, website and sales follow-up, but we can promise clear reasoning and honest reporting on every decision we make with your money.
What our Google & Meta Ads Management team delivers
Google Ads management
Google Ads management across Search, Performance Max, Display, Demand Gen and YouTube. We build campaigns around tightly themed keyword groups and clear match-type strategy, write responsive search ads and assets, maintain negative keyword lists from search term reviews, and adjust bids and budgets weekly based on conversion data rather than guesswork.
Meta ads for Facebook and Instagram
Meta ads management for prospecting, retargeting and lead generation on Facebook and Instagram. We structure campaigns for the current Advantage+ tools without losing control of audiences, test creative angles systematically, and connect lead forms to your CRM so your sales team can respond while the lead is still warm.
Shopping and ecommerce campaigns
Google Shopping ads and Performance Max campaigns for online stores, built on a clean Merchant Center feed with accurate titles, prices, availability and product categories. We segment by margin and best sellers where your data allows, and pair Shopping with Meta catalog ads for dynamic retargeting of people who viewed products but did not buy.
Conversion tracking and analytics
Conversion tracking setup with Google Tag Manager, GA4, enhanced conversions, the Meta pixel and Conversions API, plus consent mode where privacy rules require it. Where your sales close offline, we import qualified leads and deals from your CRM back into the ad platforms, so campaigns optimize toward revenue rather than form fills.
Landing pages and conversion rate optimization
Ads only work as well as the page they send people to. Our developers and designers build fast, focused landing pages with clear offers, trust signals and short forms, and we run A/B tests on headlines, layouts and calls to action to find out what actually converts for your audience.
Account audits and takeovers
If you already advertise, we start with an audit of structure, tracking, wasted spend on irrelevant searches, audience overlap and creative fatigue. You get a written report with the fixes in priority order, whether or not you hire us to manage the account afterward.
What you get
Your accounts, your data
Ad accounts, pixels, tag containers and analytics properties stay in your ownership. If we part ways, you keep the full history and every campaign we built.
Spend tied to real outcomes
Bidding and budget decisions follow tracked leads, sales and revenue where available, not clicks or impressions, so money moves toward the campaigns that bring in business.
Transparent fees and reporting
Our management fee is separate from your media spend and agreed upfront. Reports show spend, cost per lead or sale, search terms and the changes we made, in plain language.
Creative and landing pages in-house
Designers, video editors and developers work in the same company as the media buyers, so new ad creative and landing page tests go live quickly instead of waiting on other vendors.
Our process
Tools & tech we use
Use cases
- Lead generation for B2B services and SaaS
- Shopping campaigns and catalog retargeting for online stores
- Local search campaigns for clinics and home services
- App install and re-engagement campaigns
- Real estate project launches with lead forms routed to sales
- Admissions campaigns for schools and course providers
Ready-made solutions to launch faster
Related services
Google & Meta Ads Management: FAQ
How much do PPC management services cost?
There are two parts: your ad spend, which you pay directly to Google or Meta, and our management fee. The fee depends on the number of platforms and campaigns, the markets and languages involved, how much creative and landing page work you need, and how complex your tracking is. We agree on a fixed monthly fee after a free consultation, with no hidden markups on media.
What budget do we need for Google or Meta ads?
Enough to collect meaningful data within a few weeks. A practical way to estimate it is to multiply your expected cost per click by the number of clicks needed to generate several conversions, based on your site's conversion rate. We model this with you before launch, start with a test budget, and scale only when the numbers justify it.
Can you promise a return on ad spend?
No agency can honestly promise a specific ROAS or cost per lead before testing, because results depend on your offer, pricing, competition, website and how quickly your team follows up on leads. What we promise is accurate tracking, disciplined testing, careful budget control and a clear explanation of what is working and what is not.
Who owns the ad accounts and data?
You do. We create or use ad accounts, Merchant Center, tag containers and analytics properties under your business, with ZedBlu added as a partner or user. Billing goes to your card or invoice directly, and you can remove our access at any time without losing campaigns, audiences or historical performance data.
What should we look for in a PPC agency?
Whether you are comparing a Facebook ads agency or a Google specialist, ask who owns the accounts, how conversion tracking will be verified, how often search terms and creative are reviewed, and how fees are separated from media spend. Also ask how the agency handles landing pages, because many campaigns fail on the page rather than in the ad.
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