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Social media

Social media marketing services with a plan behind every post

We build a social presence around what your audience actually cares about, produce the content in-house and report on the numbers that connect to your business goals.

ZedBlu provides social media marketing services for brands that want consistent, useful content instead of random posting. We plan strategy and content pillars, produce posts, carousels and short-form video in-house, manage comments and messages, and run paid social to reach the right people on Instagram, Facebook, LinkedIn, YouTube and X.

For B2B companies, that usually means LinkedIn thought leadership, founder content and product education. For consumer brands, it means Reels, Shorts, creator-style video, user-generated content and community building. Either way, every post has a purpose tied to awareness, trust, leads or sales.

We do not sell followers or promise viral reach. Platforms change their algorithms often and results depend on your product, audience and consistency. You approve the calendar, provide access to subject experts and real stories, and we handle the planning, production, publishing and reporting.

What we deliver

What our Social Media Marketing team delivers

01

Social media strategy

We study your audience, competitors and current channels, then define which platforms to focus on, content pillars, posting frequency, tone of voice and the metrics that matter for each goal. The strategy also sets rules for approvals, response times and escalation, so your team knows who handles what.

02

Content creation and calendars

Social media content creation by our writers, designers and video editors: carousels, infographics, quote cards, product posts, Reels, Shorts and LinkedIn documents. Each month you receive a content calendar with captions, visuals and hashtags to review and approve before anything is scheduled.

03

LinkedIn marketing for B2B

LinkedIn marketing for B2B companies that combines a company page plan with founder and employee content. We help leaders turn their expertise into posts, articles and short videos, write in their voice after interviews, and build a steady rhythm that keeps your company visible to buyers, partners and future hires.

04

Instagram marketing and short-form video

Instagram marketing built around Reels, Stories and carousels, with the same short videos adapted for YouTube Shorts and Facebook. We script hooks, shoot or edit footage you provide, add captions and on-brand graphics, and test formats to learn what holds attention for your audience.

05

Community and social media management

Day-to-day social media management: scheduling, replying to comments and direct messages within agreed hours, hiding spam, flagging complaints to the right person and turning common questions into content. We use clear escalation rules, so sensitive issues reach your team quickly rather than getting a generic reply.

06

Paid social advertising

Paid social advertising that boosts your best organic posts and runs dedicated campaigns for awareness, traffic, leads or sales on Meta, LinkedIn and YouTube. Targeting, creative testing and conversion tracking follow the same disciplined approach as our search campaigns, and ad spend stays in accounts you own.

Why it matters

What you get

Consistency without the daily scramble

A planned calendar, batch production and scheduled publishing keep your channels active and on-message even during busy weeks, product launches and holidays, when in-house posting often stops first.

One team from idea to post

Strategists, writers, designers and video editors work together in one team, so ideas move from brief to finished post quickly, without slow handoffs between several freelancers.

Metrics linked to business goals

Reports go beyond likes to reach, saves, shares, profile actions, website visits, leads and sales where tracking allows, with notes on what we will change next month.

Your voice, protected

Tone-of-voice rules, approval steps and escalation paths keep every post and reply on-brand, and nothing sensitive or time-critical is published without explicit sign-off from your team.

How we work

Our process

01Audit and goalsWe review your current profiles, content, audience data and competitors, and agree on goals and the measures we will report against.
02Strategy and brand kitWe define platforms, content pillars, formats and voice, and build templates so every post looks consistent with your brand from the first week.
03Monthly calendar and approvalWe share next month's calendar with captions and visuals for review, then revise based on your feedback before scheduling anything to go live.
04Publish and engagePosts go out on schedule, and our team monitors comments and messages, responding within agreed hours and escalating what needs your attention.
05Review and improveEvery month we look at what performed, what fell flat and what your audience asked about, and feed those lessons into the next calendar.
Technology

Tools & tech we use

Meta Business SuiteLinkedIn Campaign ManagerCanvaFigmaAdobe Premiere ProAdobe After EffectsCapCutBufferGoogle Analytics 4
Who it's for

Use cases

  • LinkedIn thought leadership for founders and B2B teams
  • Instagram and Reels content for D2C and lifestyle brands
  • Launch campaigns for apps, products and events
  • Social channels for clinics, schools and local businesses
  • Recruitment and employer brand content
  • Community management for consumer apps
FAQ

Social Media Marketing: FAQ

What do your social media marketing services include?

A typical engagement includes strategy, a monthly content calendar, design and short-form video production, captions and hashtags, scheduling, community management within agreed hours and a monthly report. Paid social campaigns, influencer coordination and photo or video shoots can be added. We tailor the mix to your goals and the platforms your audience uses.

How is social media marketing priced?

Pricing is usually a monthly fee based on the number of platforms, posts and videos per month, how much original photography or filming is needed, community management hours and whether paid social is included. Ad spend is separate and paid directly to the platforms. After a free consultation, we propose a plan with a fixed monthly price.

How soon will we see results from social media?

Consistency matters more than any single post. Most brands need three to six months of regular publishing to find a recognizable style and learn what their audience responds to. Paid social can bring traffic and leads sooner, while organic trust builds more slowly; we report honestly on both.

Can you promise more followers or viral posts?

No. Follower counts can be inflated cheaply, but they rarely bring customers, and reach depends on platform algorithms that change often. We focus on what you can build reliably: useful content, a consistent presence, quick responses and campaigns tied to measurable actions such as website visits, inquiries and sales.

Why hire a social media agency instead of doing it in-house?

An in-house person often has to plan, write, design, edit video, post and reply alone, which is hard to sustain. A social media agency brings a team with those skills, a production process and tools from day one. Many companies combine both: an internal owner who knows the business and an agency that handles planning, production and reporting.

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