OTT platform development for your own streaming service
Build your own streaming service on phones, browsers and smart TVs, with subscriptions, rentals or ads, DRM protection and live video included.
Our OTT platform development service gives media companies, creators, educators, sports leagues and faith organizations a streaming service of their own, from video streaming app development to payments and content protection. You set the price, own the subscriber relationship and keep the viewing data instead of relying on third-party channels.
The platform ships with viewer apps for mobile, web and smart TVs, a content management system, payment flows and anti-piracy controls. We adapt it to your catalog, whether that is a film library, a live channel, a course archive or weekly episodes, and to the business model you want to run.
Pick a monthly white label OTT platform subscription, take the code in-house with a one-time license, or commission a custom build. Our team handles encoding, delivery, app store publishing and the support you need once viewers arrive, with working hours that overlap your time zone.
Everything you need to run it
Mobile and web apps
Android, iOS and browser apps where viewers sign up, pay, browse rails and categories, continue watching across devices, download titles for offline viewing and manage profiles with parental controls.
Smart TV apps
Big-screen apps for Android TV, Fire TV, Apple TV and Samsung and LG smart TVs, with remote-friendly navigation, sign-in by scanning a QR code on a phone, and casting from mobile devices.
Content and admin console
Upload and organize titles, seasons, episodes, trailers, subtitles and artwork, set availability windows by country, and manage plans, coupons, users and support requests from one dashboard.
Revenue and analytics dashboard
Track sign-ups, active subscribers, churn, rentals, ad impressions and watch time by title, so programming, pricing and marketing decisions rest on how people actually watch.
Features that do the heavy lifting
Flexible monetization
Launch an SVOD platform, sell TVOD rentals and purchases, run AVOD with ads, or mix all three. Free trials, coupons, bundles and regional pricing are included, with payments through Stripe, Razorpay and app store billing.
DRM and content protection
Protect premium titles with Widevine, FairPlay and PlayReady through a multi-DRM service, plus signed URLs, concurrent-stream limits, device caps and geo-restrictions that respect your licensing rights.
Adaptive streaming
Videos are transcoded into several quality levels and delivered over HLS and DASH through a CDN, so playback adjusts to each viewer's connection instead of stalling.
Live streaming and events
Stream live channels, concerts, sermons or matches with pay-per-view access, live chat alongside the player and automatic recording for catch-up viewing after the event.
Personalized discovery
Search, genre rails, continue watching and AI-assisted recommendations help viewers find their next title, while your editors can still pin featured content and campaigns.
Subtitles and multiple audio tracks
Add subtitles and alternate audio in any language, localize the interface and set catalog availability per region, so one platform can serve audiences in several countries.
Profiles and parental controls
Households create separate profiles with their own watch history, while kids profiles and PIN-protected maturity ratings keep content suitable for younger viewers.
Ad insertion
Insert pre-roll, mid-roll and post-roll ads with VAST and VMAP tags, sell direct sponsorships, and cap ad frequency so free tiers earn without driving viewers away.
Offline downloads
Subscribers download episodes and films to watch on flights or weak connections, with DRM-protected files that expire according to the rules you set.
Scalable cloud delivery
Hosting on AWS or Google Cloud with autoscaling and CDN caching absorbs traffic spikes during premieres and live events, without paying for idle servers the rest of the week.
Business benefits
Own your audience
Viewers subscribe to you directly, so you hold their emails, preferences and payment relationships rather than renting reach from an algorithm you do not control.
Choose your revenue model
Start with subscriptions, add rentals for new releases and open an ad-supported tier when the catalog grows. Combining models is a settings change on the platform, not a rebuild.
Every screen covered
One content library feeds phones, browsers and living-room TVs, which matters because viewers often start a show on a phone and finish it on a television.
Protection for licensed content
DRM, geo-restrictions and stream limits help you meet the security terms that studios and rights holders typically write into licensing agreements before sharing premium titles.
Three ways to launch
From demo to launch
Built on a modern stack
Related solutions
Services that go with it
OTT Video Streaming Platform: FAQ
What is the typical OTT app development cost?
Custom OTT platform development typically costs $25,000 to $100,000 or more. The main cost drivers are the number of apps (mobile, web and each smart TV platform), DRM, live streaming, payment models, ad insertion and content migration. A subscription or license to our ready platform costs far less upfront. Encoding, storage and CDN bandwidth are separate running costs that grow with your audience. A free consultation leads to a fixed quote.
How do you protect videos from piracy?
We combine Widevine, FairPlay and PlayReady DRM so streams are encrypted for each device type, then add tokenized URLs, concurrent-stream limits, device registration and geo-blocking. For high-value content we can add forensic watermarking through a specialist provider. No system stops every pirate, but these layers make casual copying and password sharing much harder.
Which smart TVs and devices do you support?
Our smart TV app development covers Android TV, Fire TV, Apple TV, and Samsung and LG smart TVs, alongside Android and iOS phones and tablets, web browsers and casting from mobile devices. Other devices can be added on request. Each TV platform has its own store review, so we plan the rollout device by device and confirm the list during your demo.
What is the launch timeline for an OTT platform?
Launching on our ready OTT platform typically takes six to ten weeks, mostly because of content ingestion, DRM setup and app store reviews across devices. A custom OTT build usually takes four to eight months. If your content is already encoded with artwork ready, the timeline shortens, while large catalogs, live channels or several regions add time.
Can viewers pay through app stores and websites?
Yes. App store billing rules apply to digital subscriptions sold inside iOS and Android apps, and they vary by country, so we set up in-app purchases where required and web checkout through Stripe or Razorpay elsewhere. Taxes on digital services, such as VAT or GST, are applied by the viewer's country, and a subscription bought on the web works on every device.
Can we run live events or a 24/7 channel?
Yes. Live streaming platform development is part of our offering: we ingest feeds from encoders or production software, deliver them with low latency and record them for replay. You can sell pay-per-view access to single events, include live channels in a subscription, or schedule a linear 24/7 channel with an on-screen program guide.
See it live.
Book a free demo.
We'll walk you through the platform with your own use case and show exactly how it would look with your brand.